If you are new to the world of e-commerce, you may not be familiar with social media marketing. Have you only used traditional methods in the past, and therefore are uneasy about using social media? At its core it is not that different from other marketing techniques, though; there is nothing stopping you from harnessing the emergent potential of social media marketing. The following methods can help you get started.
Whenever you're having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It's a quick and free way to get people to know about your promotions.
Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link.
Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.
If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Include links to your Twitter and Facebook profiles on any emails and note that you answer all questions and comments on these social sites. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. This helps to generate traffic, and it creates a sense of belonging for your visitors. Whenever you decide to guest blog on someone's site, always include links that go back to your own site. When someone guest-blogs on your site, offer the same opportunity. The blogger's followers are likely to come check out the post as well as your site in the process.
Try setting your Twitter account to where it gets automatic tweets. You could also post links to influential, interesting bloggers' content. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.
A great idea is to have your blog show up on your LinkedIn profile page with a blog feed application. When you post articles, they will show as being updated on Linkedin. This is a good way to save time and reach out to more people every time you write a new article: keep in mind that your articles should be adapted for the audience you get on your blog and on LinkedIn.
Hosting a photography contest relevant to your branding is an opportunity to engage your subscribers of social media. Tell users that you will offer a prize for the most creative photo with your brand included. Their own followers will see their photos and be interested in finding out more about your products or services!
Make sure that your business' social media content is fun, interactive, and interesting to read. People who engage in social media sites want to feel compelled to share information that they find. If they share your information, it is to your company's advantage. This is a great way to find new customers and keep the old ones coming back for more.
Promote coupons on your social media accounts that are time-sensitive. Since people are always lured by a deal, they will have more incentive to take notice of your social media presence so that they will not lose out. Followers also tend to send time-sensitive deals to their friends more often than non-time-sensitive deals.
One of the advantages of social media marketing is that it allows others to advertise your products and services for you. To take full advantage of this, incorporate one-click links on your product and service web pages that enable visitors to like it on Facebook or tweet it on Twitter. It has been proven that recommendations made by friends are far more likely to convince potential customers to make purchases than most marketing tactics employed by businesses.
If you are using social media sites like Facebook for marketing, avoid posting more than a few times every day. If you post too frequently, customers may get annoyed or feel overwhelmed by the number of posts you're making about your business. Keep your posting limited to three important and relevant posts that your customers will find helpful and interesting.
It is important for you to respond to any comments that are left on your Facebook page. Make time to visit the site at least on a daily basis, since timely comments really make a difference. You want to be sure that their idea is still fresh in their mind when you do it. In return, they will appreciate your responsiveness.
Consider opening an account on the growing business oriented site LinkedIn. This site is designed for business professionals to communicate with one another and their customers. It has incredible features that include ways for satisfied customers to recommend you to others, increasing your reputation and credibility. You can also join conversations relevant to your business interests.
No longer must your marketing plan rely solely on ho-hum articles or ads that are relegated to the margin of the page. Social media has many, many benefits, the biggest being the humongous audience you're able to get in touch with almost instantly. Make sure that you're reaching as many people as possible with your social media marketing campaign. Use the tips you have learned here to grow your business effectively.