If you're responsible for marketing a business, you need to get involved with making videos for your company. No two ways about it; video marketing is an effective and evolving tool for marketing that nearly every marketing manager can benefit from. Check out the tips in the following article to get started on your video marketing campaign today.
Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer's attention.
It is important to keep posting videos; don't stop at the first one. You should always be uploading new videos for your viewers to come back and see. You will get your name out there and put new ideas out to your customers.
If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you have the equipment to do so. Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something expertly polished.
When your customers ask the same thing over and over again, create a video to answer them. This will allow them to quickly solve their problems without having to email or call your company. This saves you money in customer support and builds rapport with both current and potential customers.
Don't forget about YouTube. Start your video marketing campaign here. You get free video hosting. You can also take advantage of being on the third most highly-trafficked site anywhere. This is the second most trafficked online search engine, not to mention the best-loved video site.
There are several things to take into consideration after you have produced your videos. Additionally, you must do a great deal of promoting. Paying attention to your statistics can really help you to increase traffic to your site. You can produce great content, but you also have to make sure targeted customers see your content.
Use your video marketing to promote your other social media and websites. If someone views your video on YouTube, they are unlikely to search out your Facebook page unless you mention it. Creating awareness of your additional sites is a good way to steer business their way, with the reverse also being true. When you link your social media to your videos, traffic will increase to both.
Be natural! The more fake or contrived you appear; the less likely viewers are to watch your whole video. If you can't read a script without sounding like a dork, then don't. Stick to who you are and represent yourself and your company and the video will turn out great.
Be consistent. While you don't want all your videos to look alike, you should maintain the same flair and tone throughout. Someone who has seen your work before should be able to recognize it almost instantly. This is true for video marketing and all the other types of marketing that you engage in.
Do not avoid video marketing because you are shy. If it is hard for you to talk in front of a camera, do as many takes as you need and edit your video. Ask a friend or a colleague to help you by demonstrating products with you or interviewing you.
Pick a topic for each video. It will be easier to put together a quality video if you remain focused on a specific topic and keep your video short. Your video marketing campaign will be successful if you create a series of videos on different topics your customers will be interested in.
Include an HTML link in the description of your video. When a video is posted to a site such as YouTube, there is an option to write a short description of the video. This is the perfect opportunity to drive traffic to your site, so take advantage of it. The link should be in a prominent place, before the actual video description.
Grab the audience's attention early in your videos. The key to this is to "pull them in" within the first 10 seconds of a video. You need to do something within this time frame that will leave them in awe and wanting more. Once you have their attention, you must keep them engaged by having interesting and important information in the rest of the video.
For those interested in video marketing, perhaps the most important tip is simply to make your first video. People often get overwhelmed by the thought of creating a video, however the best way to learn is to do it. Sure, your first few videos might not be as good as you'd like, but you'll see great improvement with each one you put out.
Use colors that are appealing. This is true for the set, clothing and make up. Some colors are just not attractive and can easily turn people off to your video. Primary colors are classic and appealing to most people. On the other hand neon colors can turn a lot of people away.
Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even a sales professional. It's important that your spokesperson be very energetic and have a smile and personality that will attract many people. Also, make sure this person will be regularly available for being in your videos.
When thinking of a title for your video, thinking in terms of page rank and SEO. Each title should include primary keywords and alternative keyword's as well proper HTML. Use a catchy title that is a play on words or a title that rhymes. The key to developing a good video title is making it memorable.
Now that you have read this article, you should have a solid grounding in the basics of video marketing. This technique can be a very effective way to promote your business and sell your products. By keeping the advice you have just read in mind, you can start using online videos today.